June 20th, 2012 |
It’s an old back and forth since the dawn of the creative agency, always figuring out a way to deliver on time when budgetary constraints are also staring you in the face. Although we constantly tout ourselves as a User Centered Design studio, we cant neglect the fact that we must also be Client Centered.
After all it’s great having time to be mad technological scientisits hover over our labor of love and pouring sweat equity into a pet project, but its our client work that helps us keep the lights on and the ability to buy food is great.
Learning how to manage your passions while making sure there is possibly a steady income in the mix can be a balancing act at times. Having a process in place is one thing that helps you become more productive as you move forward and refine your process. But if you really want to wow clients while staying within the confines of a time frame or budget, then you’ll need to introduce them to the concept of delivering a Minimum Viable Product or (MVP) for short.
A MVP has only the features needed to deploy. It is then released into the wild to gain feedback from early adopters. This allows us to understand if there are any kinks in the core functionailty. And we can build off of that foundation and feedback adding, what I like to consider the bells and whistles, or fringe features that can round out our User Experience.
Delivering an MVP is not a product in itself, but more of a business practice to help deliver the product to customers. Think of an MVP as an Agile UX environment, short iterative process’ of protoyping and testing until the product is no longer viable for its target audience.
Releasing the minimum viable product for testing is more of a marketing strategy, and it opens itself as a product for rapid application development. So it’s very easy to implement within the coding phases. These type of projects seem to be the way things are currently shifting to on the web and smart devices. And I would see why they’ve became so popular in the first place.
We’re finally able to deliver our ideas into the technology needed in less time for a better rate.
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