This article was originally posted 5 years ago. I’ve updated the context of the article to the best of my ability.
With the current upswing in attention given to user experience (UX), more and more agencies and companies are taking notice in creating user centered solutions in order to improve their products. The benefit of placing focus on someone’s experience has multiple benefits for the user and the company itself. At the core of creating an experience, it is the overall goal any UX Architect is to create a rich engaging experience that will help make your customers happy with your service and potentially increase your conversion and retention rates. If you can meet your clients requirements and address the users pain points, maybe even possibly go above and beyond by suggesting things that could improve a process or the experience itself, you have the makings of a successful project.
There’s also a reason as to why I consider and call myself a User Experience Architect and not a UX Designer. While the title of designer is at times more recognizable, the many different roles that a UX professional can play at any given time do not constrain themselves to strictly design work. If that were the case then I would just let myself be an interface designer with no regard to the psychology or behaviors behind the reasons I would make design decisions and how I could make someone’s experience enjoyable. So it would be better to understand User Experience as more of an umbrella terminology. I’ve provided a list of practices that are covered under this umbrella
